Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
· Inviting · Informative · Enjoyable The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made. However, this can still occur. There are two ways to deal with this: · Offer to refund money-no questions asked · Offer a bonus they can keep even if they return the product These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things. There are number of other ways to turn a prospect into a customer:
“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham Need help with figuring out the best strategy for converting prospects into customers? Our FREE test drive gives you exclusive access to the mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.
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AuthorI have always been fascinated how people work and why. I believe I have found some of the answers. Nothing really new, and hopefully assembled in a way that makes the guy sitting next to you, easier to understand. Archives
October 2022
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