In the last post, we talked about how to conduct word-of-mouth research and then put that research to work. Today we’re going to give you some great tried and true ways to use word of mouth when building and executing your campaign.
We’ve done it in a list form, so you can go through and highlight the ones you want to put into action. These are offered by George Silverman which you can find in his amazing book The Secrets of Word of Mouth Marketing. Here they are:
I know this is a lot of information to digest so we’re going to wrap up this lesson and leave you with the homework of going through and taking a look at the tips and tricks you like best. Also, look for tips that fit your company, products, services, and target customers for the most effectiveness. If you need help with this process, try our FREE test drive and get all the help you need from our experienced business coaches.
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AuthorI have always been fascinated how people work and why. I believe I have found some of the answers. Nothing really new, and hopefully assembled in a way that makes the guy sitting next to you, easier to understand. Archives
October 2022
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